Justin Timberlake could sell a million records in The 20/20 Experience’s first week of release, making it his second No. 1 album and his highest sales debut ever. No easy feat, especially in this unpredictable musical climate, but the business-savvy singer understood you have to do more than just promote the music if you want to break records.
Timberlake managed to saturate the news cycle leading up to his album’s release with TV commercials, late night comedy stints and a very smart Target sponsorship, which managed to bump up his sale predictions from an initial figure of 500,000 copies to Billboard reporting it was looking like he had sold 950-975,000 copies by the end of the week. (The final sales stats for The 20/20 Experience are expected, at the latest, Wednesday morning.) Even more impressively, he accomplished all this without making you feel sick of him.
Timberlake seemed to be…
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