Frank Daley has spent many years in the communications business in Canada in radio, TV, journalism, and theater as a writer, host, commentator, actor, director, and producer. He has an MA from Northwestern University in Chicago in Theatre and did post-graduate work in film and psychology at the University of Milan, Italy. He’s taught drama, psychology, communications and writing at universities and colleges in Canada and the U.S.
He’s also editing the final draft of an historical novel called The Barricade (or…?).
His topic here in this guest post is “writing titles.”
Writing titles is a combination of writing, editing, marketing and magic.
A title has to attract attention fast on a bookstore shelf and on a website. Scale, clarity impact and, often, familiarity, count.
The title can arrest, engage, startle, intrigue, or create…
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